Both products are about the same shift: shoppers asking ChatGPT, Gemini or a retailer's assistant to find and buy things for them. They come at it from different ends.
| AgentShoppable | Azoma | |
|---|---|---|
| Built for | Shopify and WooCommerce stores, and the agencies that run them | Consumer brands; the site names Mars and L'Oréal as customers |
| Price | Free scan. Store plan $19/month, Agency $149/month for 25 stores. Public pricing | Not published. Custom plans for brands and agencies, quoted by sales |
| Getting started | Paste your store's address. About a minute, no signup | Book a demo |
| Core question | Can an AI agent find, understand and buy from my store? | Is my brand discovered, recommended and described correctly by AI shopping assistants? |
| How it measures | Runs the agent's steps on your live store: catalog, search, product data, policies, a real test cart (removed straight after) and the checkout link. Every finding labelled verified, observed or inferred | Tracks brand and product visibility, citations and answer accuracy across ChatGPT, Gemini, Google AI Mode, Perplexity, Amazon's and Walmart's assistants, and ties it to SKU revenue |
| Agent protocols | Tests UCP, Shopify's catalog MCP, WebMCP, WooCommerce Store API, llms.txt and agents.md, agent payments (ACP, AP2, MPP) and signed agent identity | Lists UCP, ACP and AMP support |
| Fixes | Fix list for every gap; on the Store plan, apply product-field, alt-text and policy fixes to the store, then rescan to confirm | Product data enrichment, product page and blog copy, and syndicating content to sources agents cite |
| AI shopper test | An AI shopper runs a real request against your catalog and reports whether it would buy, and why not | Shopper prompt generation from a "digital twin" of shoppers |
| Marketplaces | Your own storefront only | Amazon, Walmart, Shopify, PIMs, Google Merchant Center |
Azoma's column is from azoma.ai as published on 26 October 2026, including its own AI-instructions page. Azoma is a trademark of its owner; AgentShoppable is not affiliated with it. If anything here is out of date, tell us and we will correct it.
Which one fits
AgentShoppable fits if
- You sell from your own Shopify or WooCommerce store
- You want to know today whether an agent can complete a purchase, not a quarterly visibility report
- You would rather start in a minute than book a call
- You are an agency checking many client stores (25 on the Agency plan)
Azoma fits if
- Most of your sales run through Amazon or Walmart
- You need share-of-voice and citation tracking across AI assistants
- You want content written and syndicated for you at enterprise scale
- You need enterprise procurement: SSO, custom contracts
They also work together: being recommended by an assistant only turns into a sale if the agent can then build a cart on your store. In our tests, 11% of Shopify stores and 21% of WooCommerce stores stop an agent before it gets there.
Can an AI agent buy from your store?
Free, no signup, about a minute. One test cart, removed straight after.
AgentShoppable pricing
Founding price: $9/month for life on the Store plan, for the first 50 stores ( left).
Questions
Does AgentShoppable track how often ChatGPT mentions my brand?
No. It tests whether an agent that has decided to shop with you can actually do it: find the product, read it, build the cart and reach checkout. Visibility tracking across assistants is what Azoma and similar tools focus on.
How much does Azoma cost?
Azoma does not publish prices. Its site says pricing is custom, with separate plans for brands and agencies, and quotes come from its sales team.
Does the scan change anything on my store?
No. It reads public pages and creates one test cart, which it removes straight away. Nothing is bought and no order is created. Fixes are only applied if you connect a store on a paid plan and choose to apply them.
Is AgentShoppable affiliated with Azoma?
No. It is an independent product. This page compares the two using what Azoma publishes on azoma.ai.
See what an agent sees on your store
The free scan shows every gap. The fix for each one is in the report.